Optimizing for AI search: Why classic SEO principles still apply – Search Engine Land
Change is the only constant – a truth marketers, especially those in SEO, know all too well.
The search landscape is shifting faster than ever, with AI-powered tools like ChatGPT, Perplexity, Claude, and Gemini reshaping how people find and interact with information.
Yet, despite all the innovation, the core principles of SEO remain as relevant as ever.
While AI-enhanced search engines may seem like a revolutionary leap, they still rely on the foundational elements that have driven search success for years.
This article explores how time-tested SEO strategies – like site structure, indexing, and keyword optimization – still play a crucial role in an AI-driven search world.
Because when it comes to SEO, the more things change, the more they stay the same.
What is old is new again
The core principles of SEO have remained remarkably consistent over the years.
Keyword optimization, quality content, backlinks, and user experience have always been key factors in achieving high search…
The post Optimizing for AI search: Why classic SEO principles still apply – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/24/optimizing-for-ai-search-why-classic-seo-principles-still-apply-search-engine-land_2025022460218.html
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