Optimize your SEO with service journalism – Editor And Publisher Magazine
Emily Hood is a 2023 RJI Student Innovation Fellow partnered with Star Tribune in Minneapolis. The RJI Student Fellows will be sharing their innovative work through Innovation in Focus.
The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.
At the Star Tribune, we define service journalism stories as “stories that help readers better understand the news, learn new things or find information they are seeking.” Typically, these stories simplify a complex topic, like marijuana legalization or COVID-19 vaccines, and often lend themselves to lots of search traffic, as they cover topics readers are interested in.
They answer these questions:
- What do readers want to know about this topic?
- How would they want to find and consume this information?
Many reporters and editors…
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