Optimize Your Profile for Improved Visibility

Like Google, LinkedIn itself can act as a valuable search engine.

In this article, you’ll learn how to leverage LinkedIn SEO to increase your visibility and reach more of the right people.

What Is LinkedIn SEO and Why Is It Important?

Search engine optimization (SEO) on LinkedIn means improving your profile (or your company’s page) to rank higher in LinkedIn’s search results.

And higher rankings make it more likely for recruiters or potential clients to find you.

SEO for LinkedIn follows a similar blueprint to optimizing a website for Google—do keyword research, conduct a target audience analysis, and implement on-page optimizations (more on that later).

Here’s how an SEO approach can benefit your LinkedIn efforts:

Generates Warm Leads

An optimized profile means you can appear in LinkedIn search results as a credible source when people search for your company, services, or other industry keywords.

Depending on what information they’re looking for, these people could be warm leads. They’ve expressed interest in solutions you can provide.

LinkedIn enables you to find and engage with these people and move them through your sales funnel. That’s key.

Why?

Because four out of five buyers on LinkedIn have twice the buying power of the average web audience and are six times more likely to convert.

LinkedIn is also the world’s largest professional network. So, it has the potential to connect you and your business to your target audience.

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