Optimad Media Relaunches as Optimal, Acquires Effective Spend – PR Newswire

Newly Minted Company Offers Best-In-Class Digital Media Solutions and Performance Marketing Capabilities

NEW YORK and LOS ANGELES and AUSTIN, Texas, Aug. 25, 2022 /PRNewswire/ — Today, Optimad Media announced it is relaunching as Optimal (winwithoptimal.com) and expanding its performance marketing capabilities with the acquisition of Effective Spend, an Austin-based industry leader in paid search, social media advertising, search engine optimization, and Amazon marketing services. Combining each company’s expertise, technology, and proprietary data, Optimal offers a full range of performance-based digital marketing services, including paid search and social, search engine optimization, Amazon marketing, programmatic activation, connected TV, performance creative, and more.

“With the launch of Optimal and the addition of Effective Spend, we are doubling down on our mission to achieve purposeful growth for our clients by connecting consumers to better products, audiences to better…

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