Opinion | Online Ads Are Serving Us Lousy, Overpriced Goods – The New York Times
If you saw a Facebook ad recently for Jeremy’s Razors, which bills itself as a “woke-free” razor for men, you may well be a father of school-age children who likes Ultimate Fighting, Hershey’s chocolate, hunting or Johnny Cash. This is according to Facebook’s ad library, which describes the audiences to whom marketers target their advertisements.
I can see why Jeremy’s Razors is focusing its ad dollars on men who might appreciate its hypermasculine message. But the reverse is not as clear: Are these men better off for having been pitched an “anti-woke” razor?
In the traditional media world, ads are sold in context of the area in which publications are sold: Perhaps Jeremy’s Razors might favor advertising in Deer & Deer Hunting magazine, for example. But online, many ads are sold based on the many details advertisers have gleaned about your behavior and interests based on your online activity.
Tech firms track nearly every click from website to website, developing detailed…
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