August 28  SEONews

Opinion: Google should be broken up – Scot Scoop News

Google paid around $26.3 billion to be the default search engine on browsers and iPhones in 2021. This left consumers with no choice but to use Google as their search engine.

The District of Columbia district court judge Amit Mehta used this information as an example to rule that Google illegally maintained a monopoly in markets for general search services and general search text advertisements.

As The Department of Justice (DOJ) is considering options for handling the situation, the best approach would be to break up Google to curtail its monopolistic behavior.

Google owns a 90% market share of general text advertising. Due to this dominance, Google is able to increase prices for advertisers without consequences. Consumers are also impacted because Google can delay innovations and privacy features that users want when searching online.

In his case against Google, Mehta wrote, “These are Fortune 500 companies, and they have nowhere else to turn other than Google.”

On top of that,…

Read Full Story: https://news.google.com/rss/articles/CBMiaEFVX3lxTFA5WWlUc3cwc0RKeXEtby1QWkFzT1dpSm1pdFJXdVg3QjlKak8zU2Nud0N2V2FiMExIVXJEOVpzWXR2UnpuN0tXb3AxbkR3RG9UWVppTTBwQ2ZGZjJTOUJ3QTgyWVgzZmot?oc=5

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source: https://news.oneseocompany.com/2024/08/28/opinion-google-should-be-broken-up-scot-scoop-news_2024082858199.html

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