OpenAI’s new search engine sets off sparks of change – Axios
The addition of an ad-free search engine to ChatGPT will likely further shake up a search industry that has already seen the ground shift with the rise of generative AI.
Why it matters: Search is a more than $200 billion global business, with nearly all of that revenue generated through advertising — and most of it going to Google today.
Driving the news: OpenAI on Thursday announced it has put a search engine directly inside the ChatGPT apps and Web site.
- It’s available now for individual and team subscribers and coming soon for educational and large business customers — and, after that, to users of the free ChatGPT product as well.
The big picture: ChatGPT’s entry into search is part of a broader shift as tech giants and startups expect users to seek information from chatbots that summarize and explain what they find.
- The field has seen new entrants such as Perplexity as well as efforts by incumbents, such as Google’s addition of AI overviews to many of its search results.
“It…
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source: https://news.oneseocompany.com/2024/11/01/openais-new-search-engine-sets-off-sparks-of-change-axios_2024110158850.html
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