OOH DELIVERS EXCEPTIONAL VALUE COMPARED TO OTHER AD MEDIUMS, ACCORDING TO OAAA-COMSCORE OOH AND ONLINE ACTIVATION SURVEY – PR Newswire
WASHINGTON, May 17, 2022 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, today released a survey in partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, examining the link between advertising, online activation, and ad spend. The findings show that despite making up only 4.1 percent of total ad spend in 2021, consumers associate OOH with a similar or greater share of action compared to competitive media when examining consumer activation across a set of eight categories of engagement. The data proves that OOH provides an exceptional value compared to other mediums with much higher price tags, like TV and video, radio, and banner ads.
Over 1,580 consumers took part in the survey, focusing on actions they recall taking after seeing or hearing ads. The eight categories of actions include: using a search…
The post OOH DELIVERS EXCEPTIONAL VALUE COMPARED TO OTHER AD MEDIUMS, ACCORDING TO OAAA-COMSCORE OOH AND ONLINE ACTIVATION SURVEY – PR Newswire first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/05/17/ooh-delivers-exceptional-value-compared-to-other-ad-mediums-according-to-oaaa-comscore-ooh-and-online-activation-survey-pr-newswire_2022051720015.html
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