Online sales present a myriad of challenges to luxury brands – The Global Legal Post

Ex-Kirkland partner turned private equity CEO Rick Perkal on the complexities of omnichannel retailing and working with founders to accelerate growth

Rick Perkal is the CEO and a managing partner of Firelight Capital Partners, a New York-based private equity firm focused on investing in consumer brands. Before becoming a private equity executive, he was a senior partner at Kirkland & Ellis where he led the corporate practice group in the Washington D.C. He is speaking at Luxury Law Summit Americas, a virtual event taking place on 10 November.

What are the luxury sector’s biggest challenges? How can brands successfully meet them?

First, the declining importance of department stores and the turbo charging of direct to consumer (DTC) online sales present a myriad of challenges to brands which were historically wholesalers with a limited network of company-owned stores. They must now grapple with the complexities of omnichannel retailing which include inventory prioritisation,…

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