Online reputation protection: 5 tips for small businesses – USA TODAY

Special to USA TODAY

Down the street from me is a little breakfast place that my wife and I used to frequent, but after a while we stopped going there, for two reasons. First, the food seemed to be getting increasingly mediocre and, worse, we saw a local news report that the city’s health inspector had given the place a failing grade.

Yuck.

Local websites were filled with negative comments and so we weren’t surprised when the place closed down soon thereafter.

The good news (or so we thought) was that about four months later the place re-opened with a spiffy new coat of new paint and a new name.

We decided to try it out. Imagine our surprise when the same owner greeted us at the door. It turned out that their online reputation had gotten so damaged that they had no choice but to hit control-alt-delete on their small business and reboot.

It was a radical solution to a problem that all business have to some degree, namely, how to protect of their name, brand and online identity.

It…

Read Full Story: https://www.usatoday.com/story/money/business/smallbusiness/2022/07/07/online-reputation-protection-tips-small-business/7820536001/

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