One question, millions of answers: Five tips to master Google’s algorithms and find right links – Economic Times

I was recently reading comments on a post related to Covid-19, and saw a reply I would classify as misinformation, bordering on conspiracy. I couldn’t help but ask the commenter for evidence.

Their response came with some web links and “do your own research”. I then asked about their research methodology, which turned out to be searching for specific terms on Google.

As an academic, I was intrigued. Academic research aims to establish the truth of a phenomenon based on evidence, analysis and peer review.

On the other hand, a search on Google provides links with content written by known or unknown authors, who may or may not have knowledge in that area, based on a ranking system that either follows the preferences of the user, or the collective popularity of certain sites.

In other words, Google’s algorithms can penalise the truth for not being popular.

Google Search’s ranking system has a fraction of a second to sort through hundreds of billions of web pages, and index them to find…

Read Full Story: https://economictimes.indiatimes.com/magazines/panache/google-news-five-tips-to-master-googles-algorithms-and-find-right-links/articleshow/90531059.cms

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source: https://news.oneseocompany.com/2022/03/29/one-question-millions-of-answers-five-tips-to-master-googles-algorithms-and-find-right-links-economic-times_2022032917038.html

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