Off-Page SEO Checklist: Our Top 8 Tips

What Is Off-Page SEO?

Off-page SEO refers to the actions taken outside a website to improve its search engine rankings. These can include link building, local SEO, influencer marketing, and more.

In contrast, on-page SEO involves optimizing elements on a website to get more search engine traffic. This includes improving on-page content, internal links, page speed, and other aspects.

Off-Page SEO Checklist

Off-page SEO techniques can provide you with an edge over your competition. Your site gets to be more authoritative by acquiring more backlinks and mentions around the web. All of which can result in more organic traffic.

That’s why we created an eight-step off-page SEO checklist.

Follow these steps to get the most from your off-page SEO efforts.

1. Audit Your Backlink Profile

A backlink profile refers to the collection of backlinks that point to your website.

Google considers backlinks an important factor when ranking content. So, you want to maintain a healthy backlink profile that consists of high-quality backlinks from reputable sites.

Conduct a backlink audit to understand how strong your backlink profile is. One way to do that is to use Semrush’s Backlinks Analytics.

Here’s how:

Head to the tool, enter the domain or URL, and press “Analyze.”

You’ll reach a dashboard that contains a variety of data points.

Here’s what those data points tell you about your backlink profile:

• Referring Domains and Backlinks figures: Generally, higher numbers indicate a stronger...