Number of websites blocking Google-Extended jump 180% – Search Engine Land

More than 250 websites now block Google-Extended, the “standalone product token” Google introduced Sept. 28 to let you block Bard, Vertex AI generative APIs and future generations of models from accessing your content.

That’s according to research shared exclusively with Search Engine Land by the Detailed.com team.

Why we care. There has been much debate and discussion about whether brands and businesses should block any bots (e.g., GPTBot, CCBot) that crawl content that is then used to train LLMs. Only a minority of sites have decided to block so far, but the numbers have continued to climb in recent months – as they don’t want their content to help AI companies profit and compete against them.

A big increase. As of Nov. 19, 252 websites out of a set of 3,000 popular websites had blocked Google-Extended. Just over a month earlier (Oct. 8), only 89 of those sites had blocked Google-Extended.

• That means the number of sites blocking Google-Extended jumped 180% in the past month.

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