Not appearing in Google AI Overviews significantly harms webpages: Study – Search Engine Land
Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands.
AI Overviews benefits. Webpages featured in Google’s AI Overviews benefit from increased traffic, regardless of their original ranking. Of note:
- Top-ranked (transactional queries): Webpages included in AI Overview had 3.2x as many clicks as pages that were excluded.
- Lower-ranked (informational queries): Webpages appearing in AI Overviews had 2x as many clicks compared to webpages that appeared on a SERP with no AI Overviews.
- Lower-ranked (transactional queries): Webpages included in AI Overviews had 3.6x as many clicks versus results without AI Overviews.
- Top-ranked (transactional queries): Webpages with a presence in AI Overviews had 3.2x as many clicks compared to webpages excluded by AI Overviews.
Informational vs. transactional queries. Webpages…
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source: https://news.oneseocompany.com/2025/02/25/not-appearing-in-google-ai-overviews-significantly-harms-webpages-study-search-engine-land_2025022560233.html
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