Nostalgia: your untapped local marketing opportunity – Search Engine Land
One of the first posts I saw go viral on Bluesky in the new year was this one, above, about nostalgia, started by Erin McKean. Some of the old-time sensory experiences the 1.2K respondents mentioned missing included opening sodas with retro ring pulls, pressing chunky buttons on cassette recorders, hearing dial-up modem connection sounds, twizzling phone cords, sliding video tapes into VCRs, feeling static after shutting off TV screens, rolling camera film forward, putting floppy disks into disk drives, and having phones you could slam down in moments of high drama (don’t do this with a cell phone!).
Just as individuals have nostalgic feelings about bygone tactile experiences, local communities can have collective nostalgia for brands, goods, and services that are no longer available in their hometowns.
Today, I’d like to offer a curated selection of conversations pertaining to this fascinating topic, which I’ve been gathering from social media. My hope is that you can use this…
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source: https://news.oneseocompany.com/2025/02/24/nostalgia-your-untapped-local-marketing-opportunity-search-engine-land_2025022460215.html
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