Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped – AdExchanger

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Through The Tube

Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube.

Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce overlapping buys. (CTV against linear is what’s new to the four-screen equation.)

For now, Nielsen only supports the capability through its Total Ad Ratings (TAR) offering, but later this year, Nielsen plans to expand its Four-Screen Ad Deduplication measurement in Nielsen ONE across all publishers, an exec tells AdExchanger.

The move is partly Nielsen’s way of asserting its place in TV measurement by sharing plans for not-yet-released Nielsen ONE, lest it gets trampled by the stampede of alternate measurement providers.

Nielsen also assured buyers and distributors that Nielsen ONE is on its way – it added outcome-based measurement…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/monday-25072022/

The post Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/24/nielsen-one-depends-on-nielsens-four-screens-why-retail-media-will-not-be-stopped-adexchanger_2022072424241.html

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