Newswire Shares Three Tips to Improve Press Release Headlines – Raleigh News & Observer

RALEIGH, N.C., October 26, 2023 (Newswire.com) – Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, knows the success of a press release is heavily dependent on the headline.

A press release headline is like a first impression. If a reader’s intrigued by a headline, they’ll click. But, if not, they’ll keep scrolling.

In fact, it’s reported that the average internet user will read 80 percent of headlines.

“Headlines are more than just a title of a press release; it’s what pulls readers in to consume the content. That’s why we encourage our clients to pay special attention to creating compelling headlines to attract and keep the attention of their target audiences and the media,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.

Newswire shares three press release headline writing tips to consider:

Include keywords – To improve search engine optimization…

Read Full Story: https://news.google.com/rss/articles/CBMiQWh0dHBzOi8vd3d3Lm5ld3NvYnNlcnZlci5jb20vcHJlc3MtcmVsZWFzZXMvYXJ0aWNsZTI4MTAzNTYwMy5odG1s0gEA?oc=5

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source: https://news.oneseocompany.com/2023/10/26/newswire-shares-three-tips-to-improve-press-release-headlines-raleigh-news-observer_2023102651837.html

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