Newswire Explains the Differences Between White Hat SEO and Black Hat SEO Digital Marketers Should Know – Newswire

NEW YORK, August 2, 2022 (Newswire.com) – With 85% of the market share, Google dominates the search engine industry, leading businesses of all sizes to engage in strategies known as search engine optimization (SEO) to improve their website’s visibility on the platform.

The majority of digital marketers will follow SEO strategies in accordance with Google’s search engine guidelines. This practice is known as white hat SEO and includes tactics such as building and implementing a quality content strategy, improving a website’s user experience, and executing thorough press release campaigns.

However, those looking to quickly increase their search engine ranking position (SERP) may attempt black hat SEO tactics. Black hat SEO refers to the practice of using unethical SEO tactics, such as keyword stuffing, paid links, and hidden text, to manipulate the search rankings.

“Black hat SEO tactics can provide short-term ranking improvements but ultimately lead to negative consequences against…

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The post Newswire Explains the Differences Between White Hat SEO and Black Hat SEO Digital Marketers Should Know – Newswire first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/02/newswire-explains-the-differences-between-white-hat-seo-and-black-hat-seo-digital-marketers-should-know-newswire_2022080225724.html

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