News SEO In 2025: What You Need To Know – Search Engine Journal
NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed.
The findings highlight emerging trends, challenges, and strategies to stay competitive.
From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know.
Top Takeaways
Google Discover
Google Discover is a key traffic driver for publishers, but results are mixed:
- 52% of respondents rank Discover as a top priority for 2025.
- 56% reported traffic increases from Discover in recent months, while 21% saw declines.
AI’s Impact
AI-driven features are shaking up the search results pages (SERPs):
- 39% see Google AI as a threat to traffic, while 43% are still unsure of its impact.
- Due to AI changes, 32% reported adverse effects on visibility and click-through rates.
Content scraping by AI platforms is also a growing concern:
- 32% allow scraping, 29% selectively block platforms, and 11% block them entirely.
Publishers…
The post News SEO In 2025: What You Need To Know – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/10/news-seo-in-2025-what-you-need-to-know-search-engine-journal_2025011059812.html
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