News – Brand Innovators

Innovation has been a driving force in the QSR and restaurant category over the last couple of years, as brands have looked for more convenient ways to serve customers through digital ordering and pickup. Consumers are demanding smoother experiences, varied menu options and want to find QSRs wherever they are.

Foodservice prices increased 10% on average in 2022 due to high energy costs and an unstable global supply, according to the Foodservice Price Index from CGA and Prestige Purchasing. The study predicts that inflation is going to continue to impact the costs of food and drinks into 2023.

“Customers are going to demand more value next year than in years before as they see price increases on everything from their grocery bills to gas charges. However, as a marketer, value doesn’t always mean automatically ‘cheaper’ – it can mean ensuring your product offers something to the consumer that other brands in your category can’t do,” said Lindsay Morgan, chief marketing officer of…

Read Full Story: https://www.brand-innovators.com/news/brand-innovators-2023-outlook-qsr-restaurants

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source: https://news.oneseocompany.com/2022/10/18/news-brand-innovators_2022101833555.html

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