Newcastle United seal new sleeve sponsorship with PIF-backed Noon – SportsPro – SportsPro Media

• Ecommerce platform Noon replaces Kayak for new season
• Newcastle also reportedly in the market for new front-of-shirt sponsor from 2023/24

English top-flight soccer club Newcastle United have announced ecommerce platform Noon as their new sleeve partner for the 2022/23 season.

The value of the deal has not been disclosed, but soccer finance expert Kieran Maguire reports Newcastle had set an asking price of UK7.5 million (US$9.2 million) a year for the inventory. Currently, sleeve partnerships for Premier League clubs outside the ‘big six’ are typically worth between UK500,000 (US$614,000) and UK2 million (US$2.5 million) per season.

Saudi Arabia’s Public Investment Fund (PIF), Newcastle’s majority owner, is a significant backer of Riyadh-based Noon, which bills itself as the Middle East’s leading online shopping destination. The new deal replaces Kayak after the travel search engine’s agreement expired at the end of 2021/22.

Newcastle said the latest tie-up will provide the club…

Read Full Story: https://www.sportspromedia.com/news/newcastle-united-noon-sleeve-sponsorship-kayak-saudi-arabia-pif/

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source: https://news.oneseocompany.com/2022/06/28/newcastle-united-seal-new-sleeve-sponsorship-with-pif-backed-noon-sportspro-sportspro-media_2022062822566.html

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