New Ways of Reaching Gen Z – PR News – For Smart Communicators

When Lil Nas X performed a live concert in Roblox, Gen Z users did not initially learn about the performance in The New York Times or on CNN. They discovered the announcement in the platform’s live chat function.

And the delivery worked.

Over 35 million users watched the live event on the gaming and community metaverse in 2020. Merchandise sales reached over eight figures.

So, it’s no surprise that communicators are paying attention to the evolving relationship between PR and Gen Z. Traditional methods of pitching aren’t going to fly when trying to reach this age group. Gen Z is not watching network or cable news broadcasts or receiving their news from newspapers or even media outlet websites. Earned media doesn’t land the same as it used to for this audience.

How to Find Gen Z

PR practitioners may have to veer a bit outside of their pitching routine to reach Gen Z. Delivering a message to them will require more than reaching out to your favorite journalists.

While a media…

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source: https://news.oneseocompany.com/2023/03/06/new-ways-of-reaching-gen-z-pr-news-for-smart-communicators_2023030641533.html

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