New Technology Increases Diversity of Experts Quoted in the News … – EIN News
Rolli, has launched the first and only Newsroom as a Service providing journalists with innovative newsgathering tools to help them quickly find vetted experts and news events.
New Technology Increases Diversity of Experts Quoted in the News Media
SANTA MONICA, CA, USA, March 8, 2023 /EINPresswire.com/ — Women and people of color are grossly underrepresented as experts quoted in the media. Southern California-based software platform, Rolli, has launched a newsgathering tool to help journalists quickly find new, vetted, diverse voices and perspectives for their reporting.
The Problem:
Less than 13% of all guest appearances on the most influential Sunday morning shows in 2020 were women of color, according to a review by the Women’s Media Center.
68% of all guest appearances on the shows reviewed were men, 53% were white men, according to the Women Media Center.
Traditional public relations is expensive, favoring those with more access to capital.
How Rolli Changes That:
Rolli’s…
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source: https://news.oneseocompany.com/2023/03/08/new-technology-increases-diversity-of-experts-quoted-in-the-news-ein-news_2023030841684.html
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