New rules of digital marketing

B2B suppliers must embrace and sustain continuous digital change if they are to remain competitive in the future.

Why?

• past 70% of B2B decision makers prefer remote or digital interactions
• past 70% of B2B buyers spend half of their research time online
• In 2022, the average buyer uses 10+ channels as they travel through the buying process

So what do today’s B2B buyers want?

This is a complicated question. However, getting the right answer is essential to selling to today’s business audience.

As the B2B industry continues to evolve, digital marketing is more than a nice-to-have – it’s a must-have.

The last few years have intensified the need for B2B businesses to shift their focus to digital marketing. Why? Because digital marketing driving revenue.

To be successful in B2B, it is no longer acceptable to have a substandard buying experience.

In this blog, we’re going to look at how you can use digital marketing to create value for today’s B2B buyers and the strategies you need to use to make sure they find you when they’re researching online.

How to create value for changing B2B buyer needs

The way B2B buyers research, compare and buy has changed drastically over the past five years

Gone are the days when buyers would simply talk to their sales representative or meet prospective suppliers at an industry event.

With digital at the helm, most shoppers begin their purchase journey online – even if they end up buying offline.

In fact, recent Google research shows that an...