New rules crack down on illegal ads and protect children online – GOV.UK
New rules to crack down on illegal ads, influencer scams and protect children online
- Crack down on fake celebrity endorsements and illegal weapons adverts as new Government rules safeguard consumers and protect children
- Ministers will convene a new taskforce to drive industry-led action
- Proposed rules will strike a balance between internet safety and supporting innovation
Social media platforms, websites and services like advertising display networks will have to take tougher action to stop children seeing age-restricted adverts for products like alcohol or gambling.
Fake celebrity scams and pop-up malware from hackers will also be clamped down on as part of new rules to make advertising regulation fit for the digital age.
The plans are published today by the government in response to its Online Advertising Programme.
Online advertising includes the banners or displays which appear around the content of a website, results prioritised at the top of search engines, and pop-ups on a…
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source: https://news.oneseocompany.com/2023/07/24/new-rules-crack-down-on-illegal-ads-and-protect-children-online-govuk_2023072448043.html
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