NEW REPORT REVEALS HOW RECESSION IS CHANGING MARKETING – PR Newswire
~ Global Marketing Engagement Index reveals switch to digital marketing away from Environmental, Social and Governance focus ~
LONDON, Oct. 25, 2022 /PRNewswire/ — TEAM LEWIS, the global marketing agency, today launched its 5th annual Global Marketing Engagement Index. The report analyzes the top 300 companies from the Forbes Global 2000 list using a proprietary methodology, the Marketing Engagement Tracker (MET). This study looks at how effectively the top brands are connecting with their audiences.
Since it was launched in 2017, it has reported some clear trends. These have been quantitative and linear. Organizations have made ever-more use of new digital tools, content and infrastructure. They have grown audiences and engaged more deeply. The quality of the marketing has also improved.
The changes recorded in the MET of 2022 show some paradoxical trends:
1. Corporate Social Responsibility (CSR) / Environmental, Social and Governance (ESG)
The CSR section of the MET checks if…
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source: https://news.oneseocompany.com/2022/10/25/new-report-reveals-how-recession-is-changing-marketing-pr-newswire_2022102534281.html
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