New Report by Kinesso Helps Brands Navigate Digital Advertising Disruption – The Bakersfield Californian
NEW YORK–(BUSINESS WIRE)–May 31, 2022–
Kinesso, IPG’s connected intelligence company, today debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing advertising ecosystem. The report, titled “A Connected Approach to the Disconnected Identity Ecosystem,” explores how marketers can respond to disruptions to digital advertising, including technology innovations, the deprecation of the third-party cookie, and evolving privacy regulations. The study explores the challenges marketers are facing, where they are in their journey to find solutions, and the five best investments they can make right now – including identity solutions – to ensure their marketing is both effective for the brand and responsible to people.
Third-party cookies and identifiers have played a key role in most brands’ identity solutions, allowing them to reach audiences at scale and personalize communications across an increasingly complex ecosystem of…
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