New mobile Google ad experiment puts favicon in-line with display URL – Search Engine Land

Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the wild by some in the industry. The test includes different verbiage like “advertisement” and “sponsored” above mobile search ads, instead of just saying “Ads.” In many cases, the site’s favicon is featured directly to the left of the ad domain & display URL.

What it looks like. Here is a screenshot from Brodie Clark of a few variations:

Google confirmed. A Google spokesperson confirmed the test saying “This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.”

A more organic feel? Google has consistently evolved the visual display of ads over the past 15 years. Ads have graduated from…

Read Full Story: https://searchengineland.com/new-mobile-google-ad-experiment-puts-favicon-in-line-with-display-url-385306

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source: https://news.oneseocompany.com/2022/05/19/new-mobile-google-ad-experiment-puts-favicon-in-line-with-display-url-search-engine-land_2022051920243.html

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