New messaging technology RCS comes to upgrade SMS platform – Vanguard

By Prince Osuagwu

Global telecom leaders came together to discuss how changing user behavior is compelling Nigerian brands to rewrite the way they connect and engage with their customers. In the post pandemic years, researches have shown that consumers want brands to become more empathetic, be accessible anytime, anywhere, and deliver personalized experiences every time.

However, doing this at scale, with millions of consumers, in real-time, is a huge challenge for brands. In mobile-first markets like Nigeria, messaging is the key digital backbone for brand-consumer connectivity.

Although the short message services, SMS is popular, and many brands are leveraging it for marketing, commerce, and support, it however has limitations which some other popular, new-age messaging platforms like WhatsApp, are capitalising on.

However, a new technology, Rich Communication Services, RCS, is giving SMS a major upgrade, enabling a richer conversational experience between brands and consumers….

Read Full Story: https://www.vanguardngr.com/2022/09/new-messaging-technology-rcs-comes-to-upgrade-sms-platform/

The post New messaging technology RCS comes to upgrade SMS platform – Vanguard first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/07/new-messaging-technology-rcs-comes-to-upgrade-sms-platform-vanguard_2022090729467.html

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