New Institute Seeks A Remedy for Medical Misinformation – pennmedicine.org

How often have you woken up with a mysterious ache or pain, and immediately turned to Dr. Google instead of getting in touch with your actual doctor? Internet searches are a common, quick way to get answers, but also a profound shift in how many of us now access medical information.

While online medical information has the potential to make people more informed and health literate, it can also be harmful – as demonstrated by the rampant and ongoing spread of medical misinformation during the COVID-19 pandemic. How can medical messages do the most good while reducing the harmful side effects?

The Penn Medical Communication Research Institute (PMCRI) is a new collaboration between the Annenberg School for Communication and Perelman School of Medicine at the University of Pennsylvania aiming to find out how to reduce medical misinformation. Led by Anne R. Cappola, MD, ScM, a Professor of Endocrinology, Diabetes, and Metabolism, PMCRI is supporting research that helps determine how…

Read Full Story: https://www.pennmedicine.org/news/news-releases/2022/february/new-institute-seeks-a-remedy-for-medical-misinformation

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