New Google tools to boost first-party data strategies – Search Engine Land
Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies.
Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.
Driving the news. Google announced Tag Diagnostics and a new consent management setup, both designed to streamline first-party data collection and utilization.
Details. The new offerings include:
Tag Diagnostics:
- Provides at-a-glance view of account health.
- Alerts users to potential measurement issues.
- Offers guidance on fixing problemsAvailable in Google Tag Manager, Google Ads, and Google Analytics.
Integrated Consent Management Platform (CMP) setup:
- Streamlines consent banner creation and consent mode implementation.
- Works within Google Ads, Analytics, and Tag…
The post New Google tools to boost first-party data strategies – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/28/new-google-tools-to-boost-first-party-data-strategies-search-engine-land_2024082858190.html
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