August 28  SEONews

New Google tools to boost first-party data strategies – Search Engine Land

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies.

Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.

Driving the news. Google announced Tag Diagnostics and a new consent management setup, both designed to streamline first-party data collection and utilization.

Details. The new offerings include:

Tag Diagnostics:

  • Provides at-a-glance view of account health.
  • Alerts users to potential measurement issues.
  • Offers guidance on fixing problemsAvailable in Google Tag Manager, Google Ads, and Google Analytics.

Integrated Consent Management Platform (CMP) setup:

  • Streamlines consent banner creation and consent mode implementation.
  • Works within Google Ads, Analytics, and Tag…

Read Full Story: https://news.google.com/rss/articles/CBMihwFBVV95cUxNQTJ4dHVuOW4zWGpYamxjeFo3bjVXbXVYX3lnZHY0NUdoMVJESTFUc3A2VVFqdXhPcFpWWFBDdjQ5VVctSmpZbTFpbGdNYWRGM0tyNURSMktwQ0R6WXBGWDdkMThhWWhhN202dWtVMFVaZlVDUktJS1ItUWpSR285UjNiRXZGaXc?oc=5

The post New Google tools to boost first-party data strategies – Search Engine Land first appeared on One SEO Company News.



source: https://news.oneseocompany.com/2024/08/28/new-google-tools-to-boost-first-party-data-strategies-search-engine-land_2024082858190.html

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