New Google Cloud retail tool targets search abandonment – TechTarget

Google Cloud today introduced a new tool aimed at reducing search abandonment by online shoppers.

Retailers lose out on some $300 billion a year due to search abandonment, when consumers leave an e-commerce website after failing to find an item they’re searching for, according to Google Cloud and The Harris Poll.

The tech giant said its Retail Search tool is generally available now.

Retail Search will help retailers improve the shopping experience for consumers by better understanding user intent and context, according to Google.

Improving customer experience

Retail Search enables retailers to provide good quality search results from broad search inquiries, includes semantic search so product attributes are matched with website content quickly, and optimized results that include user interaction and ranking models to help retailers meet their business goals.

Although most retailers have their own search tool built in, many have been trying to improve customer experience…

Read Full Story: https://www.techtarget.com/searchcustomerexperience/news/252515318/New-Google-Cloud-retail-tool-targets-search-abandonment

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source: https://news.oneseocompany.com/2022/03/30/new-google-cloud-retail-tool-targets-search-abandonment-techtarget_2022033017088.html

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