New Customization Capabilities in Google Analytics 4 Reports – Fagen wasanni
Google Analytics 4 reports now offer enhanced customization options through the use of different match types. These match types include “begins with,” “exactly matches,” and “regex.” This update gives marketers more control over their reporting, allowing them to filter out background noise and focus on the data that is most relevant to their needs.
The addition of these match types in report filters helps marketers create clearer and more concise reports. By eliminating irrelevant data, it becomes easier to understand the information and identify trends. This can simplify the decision-making process and save time as marketers can concentrate on the insights they actually require.
To add a filter to a report, users can select dimension values and choose between exact matches, partial match phrases, or regular expressions. The option to add a filter appears above the charts in the selected report. Once a filter is applied, both the chart and table in the report will be updated…
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source: https://news.oneseocompany.com/2023/08/07/new-customization-capabilities-in-google-analytics-4-reports-fagen-wasanni_2023080748617.html
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