New Challenger Bank Alpian Recognized as a Trailblazer in … – Fintechnews Switzerland
Alpian, a digital private bank launched last year, has been named as one of Switzerland’s trailblazers in digital customer experiences and digitalization efforts, joining the ranks of digital innovators and pioneers in the Swiss retail banking industry such as Vontobel, Julius Bar and Pictet, a new study by Colombus Consulting, a French boutique consulting firm, shows.
The Digital Index and Performance study, an annual analysis that looks at digitalization in Swiss retail banking, has revealed its 2023 ranking of the country’s best performing banks and neobanks in digitalization and customer experience enhancement efforts.
The ranking, which takes into consideration 50 metrics across web, mobile, marketing, and social media categories to gauge Swiss banks’ digital presence and performance, put Alpian at the 4th place in this year’s ranking, a remarkable debut that’s supported by the digital bank’s large media budgets, its well-positioned mobile app, as well as its well-tailored…
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source: https://news.oneseocompany.com/2023/06/13/new-challenger-bank-alpian-recognized-as-a-trailblazer-in-fintechnews-switzerland_2023061346043.html
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