New Analytics user access management changes in Google Ads – Search Engine Land
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns.
To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account. The Google Analytics admin can assign roles to the different permissions available in Google Ads, such as Administrator, Standard, or Read only. These roles will determine access to Analytics features embedded in Google Ads, including the ability to create Analytics audiences directly in Google Ads.
Levels of user access in Google Analytics. Google Analytics offers four levels of user access: Account Owner, Property User, View User, and Analyst. Each level has different permissions, ranging from full control to read-only access.
- Account Owner: The Account Owner has full control…
The post New Analytics user access management changes in Google Ads – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/03/02/new-analytics-user-access-management-changes-in-google-ads-search-engine-land_2023030241368.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.