Netflix tests out new AI search engine for movies and TV shows powered by OpenAI – Mashable
Black Mirror may be able to draw inspiration for future episodes from the very platform it streams on.
Netflix has just recently rolled out access to a new AI search engine tool to some of its subscribers, according to a report from Bloomberg.
The AI search engine, which is powered by ChatGPT creator OpenAI, takes Netflix’s search capabilities beyond looking up movies and TV shows by title, genre, or actor. The tool allows users to search for content using numerous other search queries, such as mood. Being that the feature is powered by OpenAI, it appears likely that users will be able to use natural language in their search.
Artificial intelligence isn’t completely new to Netflix. The streaming company utilizes AI to power its recommendation algorithm, to help subscribers discover content based on their viewing history.
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The post Netflix tests out new AI search engine for movies and TV shows powered by OpenAI – Mashable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/13/netflix-tests-out-new-ai-search-engine-for-movies-and-tv-shows-powered-by-openai-mashable_2025041360693.html
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