Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok – AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Get The Net

Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear).

The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports.

The new hire could be a decider for critical decisions, since Netflix may test and tinker with all sorts of ad revenue options. “Netflix has considered, among other things, creating an ad-supported option for each of its three tiers of service, which offer varying degrees of image quality and number of screens that can be used simultaneously,” people with knowledge of the matter tell the Journal.

Some options may not include ads, like promoting a studio with a special content bar on the Netflix homepage. Other tiers could serve ads between shows.

“We are still in the early days of deciding how to launch a lower-priced, ad-supported option, and…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/tuesday-12072022/

The post Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/11/netflix-seeks-top-exec-for-its-ad-business-facebook-shifts-algorithm-to-mimic-tiktok-adexchanger_2022071123382.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.