Netflix partners with Microsoft on ad-supported subscription plan – CNBC

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The Netflix logo is seen on a TV remote controller, in this illustration taken January 20, 2022.

Dado Ruvic | Reuters

Netflix has named Microsoft as its partner for its ad-supported service, the companies announced Wednesday.

“Microsoft has the proven ability to support all our needs as we together build a new ad supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters said in a statement.

The “Stranger Things” streamer, which has been struggling to retain and add subscribers, announced in April that it was planning on rolling out an ad-supported tier after years of resisting the move.

Co-CEO Reed Hastings has long been opposed to adding commercials or other promotions to the platform but said during the company’s prerecorded earnings conference call that it “makes a lot of sense” to offer customers a cheaper…

Read Full Story: https://www.cnbc.com/2022/07/13/netflix-partners-with-microsoft-on-ad-supported-subscription-plan.html

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source: https://news.oneseocompany.com/2022/07/13/netflix-partners-with-microsoft-on-ad-supported-subscription-plan-cnbc_2022071323530.html

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