NerdWallet reveals costly Google SEO visibility challenges – Search Engine Land
Personal finance company NerdWallet said its organic search visibility had a “pretty brutal” quarter, a trend that is expected to worsen in Q4, according to CEO Tim Chen, speaking on the company’s Q3 earnings call.
From NerdWallet’s Q3 earnings release:
- Credit cards revenue of $45.3 million decreased 16% year-over-year, primarily due to pressures in organic search traffic…
Why we care. SEOs, publishers and content creators have all been concerned about the erosion of organic search traffic since the rise of Google AI Overviews (formerly Search Generative Experience) and other AI answer engines. Gartner predicted that search traffic could fall 25% by 2026.
While some publishers have reported ‘negligible’ traffic impact from Google AI Overviews, we have long expected many websites to start getting less organic traffic as AI Overviews and other search features answer queries directly on the search results page.
What they reported. According to NerdWallet:
- Monthly unique users were…
The post NerdWallet reveals costly Google SEO visibility challenges – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/10/30/nerdwallet-reveals-costly-google-seo-visibility-challenges-search-engine-land_2024103058797.html
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