Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data – msnNOW
- Google is changing features in Search and Maps to try to attract a younger audience.
- TikTok poses a threat to not only Google Search but also to YouTube.
TikTok is coming for more than just its social media competitors.
Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps, according to Google’s internal data first reported by TechCrunch.
TikTok, which is the fastest-growing social media app, has exploded in popularity over the past few years — so much so that it inspired social media competitors Instagram and Snapchat to roll out copycat video features in Reels and Spotlight.
Now, a Google executive has confirmed that TikTok’s format is changing the way young people conduct internet searches, and Google is working to keep up.
Google senior vice president Prabhakar Raghavan told the Fortune Brainstorm Tech conference that according to Google’s internal studies, “something like almost 40% of young people when they’re looking for a place for…
The post Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data – msnNOW first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/07/13/nearly-half-of-gen-z-is-using-tiktok-and-instagram-for-search-instead-of-google-according-to-googles-own-data-msnnow_2022071323524.html
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