Nearly half of Canadian SMEs will raise investments in digital strategy in 2023 – Canada NewsWire
TORONTO, Nov. 16, 2022 /CNW/ — GetApp Canada recently launched its latest research study to understand how small businesses in Canada invested in and deployed digital strategies during the pandemic and what their digital investment plans for 2023 will look like.
In our first series of this study, we found that over a quarter of SMEs surveyed had no digital strategy in place before COVID-19. We also found that the pandemic influenced the elimination of some job profiles, the hiring of others, and the different types of software implemented during this time.
Over one-third of Canadian SMEs cited increases in sales opportunities(37%), website traffic (36%), and brand awareness (35%) as the main benefits of implementing digital strategies. 88% of the respondents consider the marketing channels, such as email and social media marketing, as “very” or “somewhat” important aspects of their digital strategy.
SMEs are regularly making changes to their digital presence, largely to engage with…
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source: https://news.oneseocompany.com/2022/11/16/nearly-half-of-canadian-smes-will-raise-investments-in-digital-strategy-in-2023-canada-newswire_2022111635898.html
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