Nearly 40% of Gen Z Use TikTok and Instagram Instead of Google – Tech.co

Gen Zers aren’t Googling anything nearly as much as older generations. New data shows almost 40% of people between the ages of 18 and 24 are reaching for TikTok or Instagram when they need to search for something online.

You can trust the source on that datapoint, too: It’s straight from a Google executive himself, and based on Google’s internal data.

It’s a sign that the internet search giant’s long-lasting reign over internet ad revenue may be faltering, and that’s something businesses may want to factor into their marketing budget.

How Gen Z Uses the Internet

Older millennials likely think of the internet as a huge collection of websites, with search engines like Google acting as the central hub that allows them to find the one they need. But social platforms have grown enough to take over the internet.

Many of those websites are still there, of course, but now the central hubs are closed ecosystems like Facebook and Twitter, or, for the younger crowd, TikTok and Instagram. And…

Read Full Story: https://tech.co/news/google-gen-z-tiktok-instagram-search

The post Nearly 40% of Gen Z Use TikTok and Instagram Instead of Google – Tech.co first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/13/nearly-40-of-gen-z-use-tiktok-and-instagram-instead-of-google-techco_2022071323549.html

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