NCET Biz Tips: What’s coming in digital marketing? – Northern Nevada Business Weekly
“Revolutionary” is a word that is wildly overused in the world of technology. Truly revolutionary changes are few and far between.
But evolutionary change is constant — and the cumulative effects of constant evolution can bring results that are, well, almost revolutionary. Organizations focused on digital marketing, a category that includes all of us these days, also need to evolve. No one wants to wake up a couple of years from now to realize the world has completely passed them by.
Smart digital marketers, even small business people who manage their own marketing, will be paying close attention to these five evolutionary trends in the next year:
Voice search deserves a listen. Consumers who once typed a query into a search engine now are just as likely to ask a question to their voice-activated assistant. “Alexa, is there a Japanese restaurant in Fernley?” That’s subtly different from the words “Japanese restaurant Fernley” in a traditional search. Web content that recognizes…
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