Navigating Google’s site reputation abuse policy: What publishers need to know – Search Engine Land
Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year.
- Some publishers, like Forbes, blame the policy for forcing devastating decisions in newsrooms – like the firing of all freelance journalists.
- Others argue that it’s yet another example of Google “abusing its dominant market position” to dictate how websites can and cannot generate revenue in an already fiercely competitive industry.
Well, like it or not, the policy is here to stay.
That’s why publishers must fully understand what is and isn’t allowed – and what Google is actually trying to achieve – before making any drastic decisions.
Acting too quickly without a clear grasp of the rules could do more harm than good and, in some cases, even put the jobs of journalists at risk.
At a recent Association for Online Publishing (AOP) meetup in London, Google Search Liaison Danny Sullivan addressed these concerns and set out to clarify the policy.
What is site reputation…
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source: https://news.oneseocompany.com/2025/03/14/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know-search-engine-land_2025031460432.html
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