NAVER Offers New Search Experience with AiRSearch AI Technology – PRNewswire

• AiRSearch provides next-level experience as users’ search intent shifts from finding exact answers to discovering their tastes
• AI-powered AiRSearch subdivides topics in search results, offering users an exciting way to explore while boosting exposure for content creators
• NAVER to evolve into a more advanced and customized search engine by expanding Smart Blocks to 10-15% of the total search results.

SEONGNAM, South Korea, Oct. 27, 2021 /PRNewswire/ — NAVER Corporation (KRX: 035420) today introduced a personalized search service called ‘AiRSearch’ at the virtual NAVER Meetup event titled ‘Changes in NAVER Search for New Search Usability.’ AiRSearch is NAVER’s AI-powered search recommendation technology, encompassing AiRS(AI Content Recommendation Engine), AiTEMS(AI Product Recommendation Engine) and AiRSPACE(AI Place Recommendation Engine)

“AiRSearch will be the beginning of a big change representing NAVER’s new search as much as the “integrated search,” which was the most…

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source: https://news.oneseocompany.com/2021/10/27/naver-offers-new-search-experience-with-airsearch-ai-technology-prnewswire_202110277630.html

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