Naver has further strengthened the advantages of Korea’s specialized search engine with “AI Briefing.. – 매일경제

Naver’s ‘AI Briefing’ begins to be applied on the 27th, specializing in Korea, targeting users in various formats, Google AI overview and service competition are announced

Naver has further strengthened the advantages of Korea’s specialized search engine with “AI Briefing,” which is fully equipped with artificial intelligence (AI) in search results. The AI briefing, which has been available since the 27th, was previously found to provide answers that fit well with Korean language and culture compared to Google’s “AI Overview (Overview),” a similar AI search service.

According to the information technology (IT) industry and Naver on the 30th, the keywords applied with AI briefings included words that reflect domestic trends, such as “pig dream interpretation” that Koreans often ask about or “Sonjeolmi” (characteristic of people who want to break relationships), as well as Japanese destinations that Koreans often visit. AI briefings do not work in ‘New York Travel’, but AI briefings…

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source: https://news.oneseocompany.com/2025/03/30/naver-has-further-strengthened-the-advantages-of-koreas-specialized-search-engine-with-ai-briefing_2025033060577.html

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