NACDS Conference: Tik Tok May Become the Next Big Health … – Pharmacy Times
Tik Tok is changing the way the public views health, health care, and wellness, Brian Owens, MBA, senior vice president of commerce strategy and inclusive commerce at VMLY&R COMMERCE, said during a presentation at the National Association of Chain Drug Stores (NACDS) Regional Meeting 2023 in Orlando, Florida.
“I saw the tides changing,” he said.
“I saw there was a lot more opportunity to really influence with research, relatable technology, as well as content. Content really influences people’s decisions,” Owens said.
Social media can leverage pharmacists as personalities and help influence which topics the public discusses, he said.
Additionally, the use of content helps drive traffic to pharmacies, Owens said.
The role of the pharmacist has shifted from being the face behind the counter and managing all operations to being a catalyst for conversation and a trusted source of information.
Pharmacists also many find themselves as marketers, Owens said.
“You now have a bigger role…
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