N Brown continues digital transformation with revamped Jacamo … – just-style.com
N Brown says this launch follows the successful implementation of a new trading website for its womenswear brand Simply Be last September.
Jacamo’s new platform is said to deliver a more seamless customer experience, allowing users to effortlessly navigate the site, experience a frictionless checkout process and receive the same rich experience across mobile devices.
The group points out Simply Be’s new customer-facing website demonstrated positive results since its launch, performing 20% faster than the historic website’s legacy technology.
This was supported by its external Google Lighthouse score increasing, which is based on a combination of performance, accessibility, Search Engine Optimisation (SEO), and best practice criteria.
N Brown chief operating officer Nuno Miller says: “From the positive results we have seen across both the new Simply Be and Jacamo sites, it’s clear our digital transformation is successfully addressing the group’s legacy online infrastructure and…
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source: https://news.oneseocompany.com/2023/07/12/n-brown-continues-digital-transformation-with-revamped-jacamo-just-stylecom_2023071247549.html
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