Mum Is a KAYAk Denier in Comedic Spot for the Travel Search Engine – Little Black Book – LBBonline
Supernatural teams up with MJZ’s Tom Kuntz on hilarious campaign
KAYAK, the travel search engine, is doing its part to help navigate the dramatic increase in travel costs. Their new campaign supports an upcoming glow up to its Explore feature which helps people discover all the places they can travel to on a given budget (hint: you can currently find flights as cheap as $50 to Florida right now!).
The new 2023 campaign builds on the brand’s conspiracy-theory adjacent ‘KAYAK Deniers’ brand platform launched in early 2022. Made in partnership with the AI-backed creative agency Supernatural, the campaign tackles today’s travel realities head on…if you believe in conspiracy theories.
The first challenge the campaign tackles is economics. Although it can be expensive to travel, with KAYAK you don’t have to be rich to find the perfect flight, stay, rental car or vacation package. To wit, the first set of ads depicts couples surprising one another with upcoming trips to places so awesome…
The post Mum Is a KAYAk Denier in Comedic Spot for the Travel Search Engine – Little Black Book – LBBonline first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/01/19/mum-is-a-kayak-denier-in-comedic-spot-for-the-travel-search-engine-little-black-book-lbbonline_2023011939433.html
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