October 22, 2021  SEONews
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Multi-Channel B2B Lead Generation: 8 Steps to Success – Search Engine Journal

Looking for a full-funnel strategy to generate more B2B leads?

You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the funnel to the bottom (including post-funnel).

After reading this guide, you’ll know:

  • Where your customers are.
  • How to determine the cost for each online traffic acquisition channel.
  • How to maximize performance.
  • And actionable ways to scale your marketing and revenue growth.

1. Define Your Target Audience

The first step to B2B lead generation is identifying a clear target audience. But how do you know who to target? Well, the good news is that you likely have all of the data already.

By using Google Analytics (or another analytics solution), you can find all the characteristics of your highest converters.

This means looking at demographic data, which includes:

  • Age.
  • Gender.
  • Interests.
  • Location.
  • Language.
  • Browser.
  • Device.
  • Channel.
  • Source.
  • Referral.

Are you wondering what your…

Read Full Story: https://www.searchenginejournal.com/multi-channel-b2b-lead-gen/419046/

The post Multi-Channel B2B Lead Generation: 8 Steps to Success – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2021/10/22/multi-channel-b2b-lead-generation-8-steps-to-success-search-engine-journal_202110227197.html

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